description

the berkeley place

design brand and build new website + outsource professional photography and virtual tours for pre-leasing of new housing development in Berkeley, ca. design print collateral and communicate with all stakeholders on vision and present at interval meetings for approval. develop, design and implement marketing strategies and execute multiple campaigns.

key performance indicators

• Consistency of brand elements (logo, colors, typography, messaging) across all marketing materials

• elevate Perceived value of the brand among potential renters

• Number of leads generated through each marketing campaign

• Conversion rate of leads into scheduled tours or signed leases

• Return on investment (ROI) for each marketing campaign

• all units 100% leased for first year with waitlist